Work With Healthcare Providers and Their Patients Deposit growth is critical for the success of any financial institution. Without it, banks can’t fund the loans that consumers want and need. However, attracting new deposit opportunities isn’t quite as simple as it used to be. Let’s just say that a free toaster doesn’t go as far as it once did. Instead, savvy banks have been scanning the landscape for unexpected deposit sources, and then marketing themselves as the bank of choice via a robust combination of products and services.