"Affordable" means something different to everyone

Posted by Jessica Toney | Mar 2, 2015 9:08:00 AM

I see the word "affordable" used in conjunction with "healthcare" a lot.  Even more now that there is a little known bill that made its way to law called the "Affordable Care Act."

Heck, if you type "aff" into a Google search the top four suggested searches are:


So basically this means more people search for four the affordable care act in four different ways more than they search for...oh I don't know..."affordable housing" or "affordable car insurance."  In the eyes of the biggest database of consumer habits, the word "affordable" now belongs to healthcare.  I hope no one else needed it for anything because its busy.  Find a different word.  Maybe that's why the gecko says "15 minutes can save you..." It's because they couldn't use "affordable."

But I digress.

The problem as I see it is "affordable" can mean significantly different things to different people.  To some people, paying $5,000 to have a baby is affordable.  To some people, that amount could be life altering and perhaps medical bankruptcy inducing. When I see articles by large healthcare providers, like this one from Kaiser Permanente, I agree with them wholeheartedly and I think they're on a great path.  However, I think its going to take A LONG TIME to get to a point where everyone agrees that healthcare is affordable.

We know bank loans for medical procedures doesn't solve the underlying problem, but it does solve the very real problem for very real people.  Patient financing through MyLoans™ allows someone to take something that is not affordable and break it down into bite size pieces to make it fit into their monthly budget so it becomes affordable.

About MyLoans™
By providing patients with fast access to medical loans at a fair and unchanging interest rate, the MyLoans™ software by Epic River enables financial institutions to ease the financial stress of health care through collaboration with medical providers. Not only can medical providers offer patient financing between banks and patients for medical care needs, but doctors and hospitals alike can finally get immediate funding of their patient’s outstanding balances. Additionally, financial institutions gain new customers and interest income with little administrative overhead in exchange for servicing the loan. For more information, visit

About Epic River, LLC
Since its inception in 2005, Epic River has been providing high quality software services aimed at solving process-intensive problems. With a focus on high quality and rapid delivery, Epic River’s methodology accelerates the process of innovation while keeping a firm grasp on the business case behind the application, enabling our partners to grow their market leadership. The company’s unique approach to the agile methodology and user experience ensures both parties work closely together every step of the way. Whether you’re looking to expand into new technologies or markets, need a custom internal tool, assistance with architecture, or simply need someone you can trust to make technology decisions, Epic River is at your service. For more information, visit

Topics: News

Written by Jessica Toney

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